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- One of the main reasons for hiring a Realtor should be to
extensively market your property and to create heightened
awareness and exposure of the availability of your property.
It is very expensive for an agent to guarantee advertising
exposure, but it is even more costly to you if there is little
or even worse no exposure at all. Advertising exposure increases
the probability of selling your property faster & for a higher
price by reaching a much larger group of qualified buyers.
It works for large multinationals like Coca-Cola & Nike; and
rest assured it also works for the sale of Real Estate.
- What is the cost (rate of commission)???
This is a very important question but it should be asked in
conjunction with what will you be doing to sell my property,
its fair to say that it costs very little to do nothing. A
good decision is based on comparing what you get for your
hard-earned dollars and who will net you the highest dollars.
As you know you often get what you pay for.
- An agent with a proven record
of success and many sales will have more experience and strong
negotiation skills. Strong negotiation is extremely important
to help get the highest possible price, but also equally important
is the ability to prepare paperwork (contracts) in a way that
keeps your best interest in mind at all times. This comes
with experience; there is no substitute for experience.
- It is important to be a specialist
in your field. Ask yourself is this Realtor a well known specialist.
When an Agent promotes and advertises extensively, many potential
buyers will call that agent when they are ready to buy. Also
the buyers will keep a close interest in what the Agent has
listed on the market. When you have the attention of a large
group of buyers then you have a better chance of finding the
right buyer that will appreciate the property that is being
sold.
- The Realtor that you choose
should employ a support staff in order to offer you more personal
and better service, so that they are not tied up with administrative
duties or errands but rather have more time to spend with
buyers and sellers negotiating. Remember that extra service
does not cost any more but it does help in the overall sale
of the property.
- A successful Agent will have
a strong list of satisfied customers that would recommend
the agent with out reservation!
It's your largest
investment, would you want just anyone to handle it for you.
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